Jaypore is an Indian brand known for curating and selling handcrafted, artisanal products like apparel, jewelry, home decor, and accessories, sourced directly from Indian craft clusters to offer unique, high-quality designs with a contemporary feel for a global market. Acquired by Aditya Birla Fashion and Retail Ltd. (ABFRL) in 2019, Jaypore bridges traditional Indian craftsmanship with modern aesthetics, telling stories of artisans through its collections available online and in physical stores.